At BrandShop, the power of the brand means…everything. We are a creative, technology and process driven company focused on continuous improvement to our offering through leadership in the digital commerce space. We call this new reality a world of “anywhere digital commerce”.

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At BrandShop, the power of the brand means…everything. We are a creative, technology and process driven company focused on continuous improvement to our offering through leadership in the digital commerce space. We call this new reality a world of “anywhere digital commerce”. Our teams of highly experienced digital commerce professionals are experts in the fields of design, technology, marketing, client services, fulfillment and customer care. Our approach to digital commerce leverages these capabilities to create the ideal commerce engine for your brand, with the right mix of services to fit your needs.

LEADERSHIP

Reuben Hendell

Co-Founder & Chief Executive Officer
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Reuben Hendell Reuben Hendell

Devin White

Chief Financial Officer
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Devin White Devin White

Josh Kaplan

EVP, Client Success & Strategy
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Josh Kaplan Josh Kaplan

Christine Boucher

VP, Store Operations
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Christine Boucher Christine Boucher

Eric Roelofs

VP, Technology
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VP, Technology VP, Technology

Lindsey Murray

VP, Marketing Services
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Lindsey Murray Lindsey Murray

Wayne O'Connor

VP, Ecommerce Operations
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Wayne O'Connor Wayne O'Connor

Business Development

Andrew Simon

Business Development
Andrew Simon Andrew Simon

Reuben Hendell

Co-Founder & Chief Executive Officer

I have always been passionate about connecting brands to consumers digitally, and have made it my life’s work. For years this was just about helping clients master the exploding digital universe. Now it has expanded to include helping brands connect to consumers and transact with them. That’s why I founded BrandShop, to help the world’s best brands engage and transact directly with consumers. With a store in everyone’s pocket, the consumers are certainly expecting this!

Contact Reuben:
rhendell@brandshop.com

Devin White

Chief Financial Officer



Contact Devin:
dwhite@brandshop.com

Josh Kaplan

EVP, Client Success & Strategy

I’m passionate about understanding clients’ business needs, goals and challenges, and then crafting and delivering solutions to help them build and grow their businesses. In today’s fast-changing digital world, it’s tough to stay on top of everything available to support making those solutions come to life. But that’s what makes our job fun!

Contact Josh:
jkaplan@brandshop.com

Christine Boucher

VP, Store Operations & Delivery Management

The landscape of customer expectations in Digital Commerce continues to evolve rapidly. BrandShop is focused on staying ahead of those expectations so that we can deliver on them successfully. I enjoy working directly with the Brands to translate their vision into an exceptional experience for the consumer. Driving toward the goal of a superior customer engagement is my daily motivation.

Contact Christine:
cboucher@brandshop.com

Eric Roelofs

VP, Technology

I have been in Application Development and Information Technology my entire career. As a leader in this space I am excited about bringing my experience to BrandShop to help drive the growth here. My passion to build digital solutions along with my desire to mentor people and grow their careers will help to build and expand an already great technology department. From here we will continue to be able to craft outstanding digital commerce solutions for our clients.

Contact Eric:
eroelofs@brandshop.com

Lindsey Murray

VP, Marketing Services

By the time I was in middle school, I was fascinated with e-commerce. While my friends were shopping at the mall, I was shopping online. In 2007, I graduated from Western Connecticut State University with a B.B.A. in Online/ Interactive Marketing. For the last ten years, I’ve lived and breathed digital marketing, with a particular passion for Search Marketing and analytics. Today, I have the amazing opportunity of leading a very talented group of designers and digital marketers, on our journey to connect consumers with the brands they love. I reside in Milford, CT with my husband and our rescue dog Spike, who is best known for his official Google dog collar.

Contact Lindsey:
lmurray@brandshop.com

Wayne O'Connor

VP, Operations

Being in Operations and Logistics, I am often asked how I do things, I always reply instead with “why” I do things the way I do. I believe in Brands. They are the essence of business, from a family named company to a company formed by creative entrepreneurs; Brands are who consumers look to for confidence, quality and consistency. At BrandShop, we understand and deliver on those commitments. Focusing on innovation and performance, we provide a Best in Class experience for the consumer.

Contact Wayne:
woconnor@brandshop.com