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BrandShop is now
Blue Acorn iCi.

Industry leaders in content and commerce are joining forces to create optimized customer experiences for global clients. Blue Acorn iCi, a data-driven, strategic consultancy, is launching in response to growing strategic needs from digital customers and the obstacles brands face in creating cohesive customer experiences. Blue Acorn iCi brings over a decade of unparalleled expertise and delivers successful solutions to global companies at the intersection of strategy, data science, development, and digital experience.

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NEW YORK, Feb. 23, 2016 /PRNewswire/ — BrandShop (, the leading digital commerce solutions provider, today announced the acquisition of IDEAlley, a creative boutique specializing in digital and creative strategy, design, branding, social media and promotions. IDEAlley’s founder, Richard Magalik, will be joining BrandShop as its first Executive Creative Director, bolstering BrandShop’s in-house capabilities with world-class creative to better serve current and future clients.

As an emerging, yet critically integral part of the online shopping experience, branded digital content presents an immense opportunity for brands to engage with consumers in more meaningful ways. By expanding its creative capabilities to streamline front and back-end experiences, BrandShop is delivering on evolving client expectations while building towards the best consumer experience for online shoppers.

Magalik brings nearly two decades of experience in the creative digital space. As Executive Creative Director, Magalik will steer a team of designers to conceptualize and design direct-to-consumer digital commerce experiences for the world’s leading brands. Magalik will also leverage his expertise in brand promotions to drive product trials and purchases, a critical component of consumer strategy.

“Richard is an amazing storyteller and a visionary with a keen eye for consumer design,” said Reuben S. Hendell, CEO of BrandShop. “He’s also a proven leader who’s a great fit and a tremendous asset to our company and clients, many of whom are now looking for an integrated shopping experience that blends creative content and commerce. Together with Richard and IDEAlley, we will be better positioned to give current and prospective clients what they desire.”

In addition to his work with major consumer brands such as Unilever, Mar’s Petcare, Nestle, Diageo, Hasbro and Avon, Magalik has received dozens of awards recognizing his expertise in interactive, promotions and design, including PROMO Agency of the Year, OMMA, Webby, One Show, W3, Ad Tech and others.

“This position is a truly unique opportunity to help leading consumer brands refine and strengthen their critical digital commerce business,” said Richard Magalik, of his new appointment to Executive Creative Director at BrandShop. “I’m very excited to be working with BrandShop, and look forward to creating compelling online experiences that engage consumers, and get them transacting more than ever.”

About BrandShop
BrandShop is the leading provider of branded digital commerce solutions for Fortune 1000 companies. Powering the growth of direct-to-consumer Brand Marketplaces, BrandShop fuses technology, design and logistics services to streamline the way products are discovered, purchased and discovered. Co-founded by Brian F. Martin and Reuben S. Hendell, BrandShop works with more than 50 clients including Casio, Coca-Cola, Cuisinart, Ford, Hershey’s, Ping, Mrs. Meyer’s Clean Day and Waterpik.

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