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BrandShop is now
Blue Acorn iCi.

Industry leaders in content and commerce are joining forces to create optimized customer experiences for global clients. Blue Acorn iCi, a data-driven, strategic consultancy, is launching in response to growing strategic needs from digital customers and the obstacles brands face in creating cohesive customer experiences. Blue Acorn iCi brings over a decade of unparalleled expertise and delivers successful solutions to global companies at the intersection of strategy, data science, development, and digital experience.

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Shelton, Ct. – Nov. 24, 2014 –BrandShop, a leading provider of branded digital commerce experiences, today announced that Reuben Hendell joined BrandShop as chief executive officer for the company on November 17, 2014. Hendell will also serve on BrandShop’s Board of Directors.
With more than 25 years of experience, Hendell has counseled some of the world’s top brands and helped them drive revenue with highly productive consumer engagement platforms and marketing services. Over the past five years Hendell has been entrenched in ecommerce witnessing firsthand how digital enablement has rapidly changed the consumer path to purchase.

“Consumers are in a state where brand engagement and transaction are inseparable in the world’s new, ‘always shopping’ hours of operation. BrandShop provides a unique way for leading brands to successfully engage with their most loyal consumers -from initial search to shopping to package receipt – all within a branded digital commerce experience,” said Hendell. “I’m excited to be joining a company focused on helping clients build and scale their online retail presence with the best possible shopping experiences for their brand enthusiasts.”

Hendell joins BrandShop from eBay Enterprise (formerly GSI Commerce, Inc.), a $1B+ ecommerce technology, multichannel retailing and digital marketing company focused on the Fortune 1000 where he served as Chief Strategy Officer. While at eBay Enterprise, he also led their Global Agency Services, helping clients grow their business by creating measurable value from the interactions between customers, brands and content.
Prior to eBay, Hendell served as CEO of MRM Worldwide, one of the world’s top five digital marketing agencies, where he led the agency’s transformation by successfully integrating multiple specialist agencies into a single global digital and direct marketing powerhouse with more than 60 offices in 40 countries. Hendell was also an executive vice president at Digitas for 10 years, where he was a key contributor to the company’s growth.

Hendell holds an undergraduate degree from Colgate University and a Masters of Management degree with concentrations in Strategy and Marketing from the Kellogg Graduate School of Management.

About BrandShop
Brandshop (formerly SureSource LLC) provides branded digital commerce experiences for brands who care deeply about their consumer’s shopping experience. For 20 years, the company has provided a wide array of digital commerce services, and currently serves more than 70 clients including leading consumer brands ArmorAll, Casio, Cuisinart, Hershey’s, Nicorette, Ping, Samuel Adams and Waterpik. From site design to package delivery, BrandShop’s proprietary ecommerce technology, marketing, onsite fulfillment and in-house customer service ensure that clients increase the value of their brand and generate online sales. These services are offered on an end-to-end or modular basis. BrandShop is a privately held company that is majority owned by Veronis Suhler Stevenson, a leading media and communications private equity firm. For more information visit

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